The “Curse of Knowledge” is one of the biggest barriers to creating a profitable online course.
That doesn’t sound right, does it?
Being an expert on your topic has to be an advantage.
It is, but it can also be a curse.
Let’s say you’re a marriage counselor with 30 years of experience.
Marriage is complicated, and there are multiple problems that can be the root of common difficulties. But your customers don’t want a treatise about all the mistakes they’re making.
They just want to fix their marriage NOW!
In addition, you don’t want to create an encyclopedia.
A year from now, you’ll still be writing it…and it won’t be close to finished.
Instead sell a simple solution that moves them in the right direction.
For example, maybe you create a series of text messages they can use to reignite the fire in their marriage.
You include a bonus with the ‘magic words’ that make their spouse’s eyes light up.
Your ‘stupid’ overloaded brain will scream, “But that won’t solve all their problems!”
They had 10, 20, or even 30 years to mess up their marriage.
You’re not likely to solve all their problems in one shot.
First you have to prove you can help them! And one of the best ways to do that is with a Quick Win.
From all your experience on the topic, what can you do to help them see results quickly and easily…with the smallest amount of effort on their part?
Stay with me here. Human beings are lazy. They’re spoiled. They want microwave solutions.
Why do you think 5-day to 30-day challenges are so popular?
They’re not asking for a lifetime commitment. They’re asking you to do something for the next five days. And they add options if you fall off the horse during those 5 days!
We live in a microwave generation with supercomputers in our pockets that can feed you the answer to any question in seconds.
Customers want results yesterday.
Your customers have multiple problems.
You can’t solve all those problems in one product.
It will take you too long to create and they’ll be too overwhelmed if they buy it.
But you can offer them a clear, solution to a desperate problem that’s worth at least 10 times what they paid for it.
And you can do it quickly…
Come up with best-selling product ideas quickly.
Use my proven strategies to create those products in as little as a few hours.
Create a title that sells using one of the 5 included templates.
Price them for easy sales.
And deliver them online…with little or no tech skills required.
Subscribe to the Monthly Mentor Club today.
Overnight Courses will be available in PDF inside the Club on March 1st and mailed out all members.
Plus, you get immediate access to dozens of special reports and videos to help you create, optimize, and profit from your own kitchen-table online business.