For a customer, I'm looking for a landing page builder that's easy to use. So I've been looking at popular options such as Unbounce, Instapage, Leadpages and a few more. However, I am looking for one where it's not only easy to create landing pages, but where it's also possible to make those pages dynamic and personal. Ideally by being able to pass variables via the URL (to adapt the page to different types of customers/segments) and optionally also by integrating with an ecommerce system (to be able to show live product pricing).
I think the closest I've seen at any of the big providers is Instapage, where you can make variations of a landing page based on UTM tags. However, that feature is not included in their $199 per month plan ($149 per month if you pay annually) and I already think that's quite a hefty price tag.
Can anyone recommend a provider that allows for easy building of landing pages, with personalization options?