Many clients come to me with the goal of increasing the sales from their current website.
Sometimes we dive deep into researching their audience and repositioning their product.
Other times we adjust the offer to appeal to the burning desires of their ideal customers.
But many times, all it takes is one little adjustment to their website to boost their sales quickly.
For example, maybe they hid one of their strongest forms of proof on a separate testimonial page that only a small portion of the visitors ever see. Moving that testimonial to front-and-center, right under the main headline could double the sales.
Boom…simple and easy.
Here are 3 simple triggers that could boost sales quickly…
1) Add more proof and move it earlier.
When you make a strong promise, immediately back it up with a form of proof (testimonials are the default, but they’re only one of many forms of proof).
As you’re reading through your website, look for anywhere you make a promise that could bring up skepticism in a reader. What can you add to prove your claims?
For example, a client had a long-copy sales video that was performing well. He had already tested the intro and the offer, and he was looking for what to test next.
My advice was to move his before/after testimonials earlier in the video. He could hook his viewers, make a strong promise, and create an open loop. Then transition into the video testimonials….coming back to the close the loop afterwards.
This created an immediate boost in sales.
And that’s only one example. There are many additional ways to apply this trigger…
2) Improve order form credibility.
Add proof, such as short testimonials, to the order form as well. This is especially good in the sidebar of the order form.
Add trust badges to verify your security.
Test your order form on desktop, iPhone, and Android looking for any weird coding that might show up.
Match your sales page design, such as including your logo in the top left of the order form.
Restate your benefit rich guarantee.
Make it easy to order. Confusion is the death of the sale.
3) Test new headlines
You probably expected this one.
But how do you come up with new headlines to test quickly?
One method is my 5-minure headline trick. Scan your testimonials…and look for one that you can turn into a headline.
Or you could create headlines based on the 5 stages of market sophistication.
That’s a little more detailed of a solution, but I give a great example of it on one of the recent video trainings inside the Monthly Mentor Club.
It’s called “Money Multipliers: 21 Tested and Proven Tweaks to Maximize Your Website Profits.”
It expands out these 3 triggers into 21 ways to boost your sales quickly.
You’ll find it under the “Video Library” tab inside the Monthly Mentor Club.
I usually talk about the detailed print newsletter that goes out every month, but there is also a monthly members-only webinar.
A few of the recent video trainings include:
- Warp Speed Products: How to Create Red Host InfoProducts FASTER
- Point of Difference: How to Attract Your Ideal Clients with a Point of Difference Benefit
- Internet Lifestyle Code: 10 Rules to Guide You to Your Lifestyle Business.
- Golden Glove Persuasion Map: Simple Persuasion Formula Clarifies Your Message, Attracts More New Clients, and Makes it Easy to Refer You to Others.
All can be found under the “Video Library” section of the Monthly Mentor Club.